A delightful window into the golden age of Italian food advertisement. The book showcases the graphic creativity of major food producers like Cinzano, Perugina, Saiwa, Cirio, and more. It compiles a substantial collection of covers, providing an overview of Italian imagery from the late nineteenth century to the postwar reconstruction era.

Featuring the artwork of renowned artists such as Cappiello, Dudovich, Codognato, and others, it captures the history of Italy's vibrant graphic design and advertising scene. The book is enriched with texts by Mario Piazza and Alessandro Bellenda, offering insights into vintage collectibles that profoundly influenced contemporary advertising.