This updated edition presents the dramatic rise of the renowned luxury brand through the lens of its first three leaders: founder Louis Vuitton, his son Georges, and his grandson Gaston.

Authored by Paul-Gérard Pasols, who had full access to the company's archives, the book explores Louis Vuitton's passion for design, featuring archival art, product designs, and advertising. This revised edition includes new information on topics featuring ready-to-wear clothing, shoes, jewelry, and automobiles, with 20 additional pages and updated material covering the brand's recent history.