An extraordinary celebration of the iconic fashion house, Gucci. Edited by Creative Director Frida Giannini, the book provides an unprecedented look at Gucci's legacy through thought-provoking essays, commentaries, and unpublished photographs.

Its unique presentation, featuring a creative arrangement of words, concepts, and images, captures the essence of Gucci's evolution. With contributions from notable figures, the book explores Gucci's origins, identity, influence, and innovation, making it a must-have for fashion enthusiasts.